NEGOTIATION
Car price negotiation
Prepare with comparable prices and a clear understanding of the vehicle's total cost before you negotiate.
Start with the vehicle price
Research comparable vehicles by year, trim, mileage, condition and location. Keep your comparison as close as possible to the vehicle you are considering.
Ask for the out-the-door price
The out-the-door price gives you a clearer number to compare because it includes applicable taxes and fees. Ask for it in writing when possible.
Watch for add-ons
Review each additional product or service separately. If an add-on is optional, make sure you understand its price and what it actually covers before agreeing to it.
Keep financing separate
Do not let a monthly payment become the only number you negotiate. Compare the vehicle price and financing terms separately so a longer loan does not make a higher total cost look cheaper.